Friday, November 6, 2009

The September Issue

What little girl doesn’t dream about being pictured in the pages of Vogue? Well I went to taste a piece of this dream at Landmark Theaters showing of “The September Issue”, and let me just say it made me lust over the magazine even more. I have always held Anna Wintour (pictured above with daughter Bee) to high esteem; she was the first editor to put a black model on the cover of the September Issue, she was the one who started putting celebrities on the cover and every year she out does herself with the quality of the publication and this movie only elevated her power. This fantastic documentary shows the human side of Ms. Wintour, how she faces people daily who mock her job and the important decisions she makes every day that can change the future of fashion. This film also does a good job showing the funny side of fashion focusing on Andre Leon Talley tennis get up- Louis Vuitton towel, water case, tennis racket cover as well as a watch whose price tag wouldn’t fit in this post. Fashion is a serious business and Anna Wintour is the head of it, by choosing what fashion spreads are focused she decides what trend is in and what’s out. If you have any interest in working in publications- or any fashion job for that matter- this movie cannot be missed. In fact, if you wear clothes you should see this movie. It’s educational, fashionable, and will have you talking about it for days.

I give it five stars.

Juliana.

Monday, November 2, 2009

Denim Rule #1



As you all know I was bubbling with excitement about my new jeans. Well I decided to wear them with my new Tulle cape to The September Issue tonight ripping the price tags off as I ran out the door. Now, I pride myself in knowing all there is to know about denim, I study the designers, I memorize pockets and washes, and I love to know how to properly take care of them. I also know that with a deep wash it's an absolute must to wash before wearing because the dye rubs off on everything. You can imagine the shock I experienced as I just changed into my pajamas from my mid-wash Joe's and realized my legs were smurf blue.

New denim rule for myself: ALWAYS wash before wearing. Indigo is being mixed with cheaper chemicals and resulting in rub offs.

And blue legs were so last year.
Juliana

Monday, October 26, 2009

Happy Birthday to Me!

This time, twenty years ago, the world was graced with my fashionable presence. To celebrate this special day I've been indulging myself in some of my favorite things. Chocolate cake was an absolute must, a chai latte is soon to come, but what I'm most excited for is my Joe's Chelsea skinny in their Ryder wash. My favorite boutique, Twist , informed me they are due to arrive any day now and I can't wait to slip them one. We all know my mad love for all things denim and the best skinny- in my opinion is the Chelsea. Sitting a little higher on the hips prevent that unfortunate muffin top and the length is ideal for us glamazons.

I love birthday season.
Happy birthday to me!
J

Tuesday, October 13, 2009

Beloved Birkin

It’s no secret that every girl and boy in the fashion industry live for Monday nights, to gather around the couch drinking their coffee and watching Gossip Girl. This Mondays episode was no let down either- the gossip was juicy, the drama was never ending, but most importantly the fashion was fantastic. Now I won’t go into too much detail, for those who still have the episode on TiVo, but the dresses at Lily’s wedding were just fantastic. I adored Lily’s turquoise earrings, although she kept repeating them, but most importantly I’m suffering severe wardrobe envy for her tan ostrich Birkin.

We all know Kelly Rutherford (Lily Van Der Woodsen/Bass/Humphrey) is a Birkin lover, as she named her son Hermes. And no, I’m not kidding. But the woman has a new Birkin every episode! How does she do it?

Maybe I should name one of my future offspring Hermes, or better yet Vogue- I would love a piece of that pie.

Wednesday, September 30, 2009

Fashionable and Philanthropic

As October is right around the corner, actually its tomorrow, I couldn’t be happier. Not only is it my favorite month when you can enjoy your knits and jeans but it’s also breast cancer awareness month and a perfect time to donate to a deserving cause. I wanted to bring awareness to this cause because it touches more people than anyone can imagine, and it’s a chance to find inner strength and hope.
This past weekend Chicago hosted the Susan G. Komen breast cancer walk, and filled the gray city with bursts of empowering pinks, and now as October arrives many shops are giving you the chance to make a change. Just today I saw Payless.com is selling a $2 pink and silver bracelet where 100% of the proceeds go to Susan G. Komen for the cure, and on top of the they will give you a $5 coupon for your next $25 purchase. Another way to donate is to ShopKomen.com that sells everything from Visors to socks as well as home and office gifts. The "Empowerment" t-shirt is one of my favorites, and at only $15 it’s and easy and affordable way to give to this fantastic cause.
If you’re thinking “you know, that last thing I need is another tchotchke” then go to Komen.org and make a donation from $5 to $100, every little bit makes a difference.

And what’s more stylish than benefiting a deserving cause?
It’s what Audrey Hepburn would do.
Juliana

Tuesday, September 22, 2009

Pre-Fall Pampering

As the best season in the world approaches it's time to better yourself before we start to hibernate. I'm a fall fanatic because it's the last time to show your colors before we cover ourselves up in North Face puffers and cable knit scarves. So in between your mani pedi appointments and hectic work schedule, put in a little time for yourself to stock up on your fall favorites.

This upcoming weekend is downtown Naperville's Ladies Weekend meaning all the downtown stores will have special events Thursday, Friday and Saturday to celebrate you. Through there Facebook I've heard twist boutique is offering 20% off all regular priced merchandise- a sale on designer jeans? I'm there.

For some other fun activities Catch 35 is hosting a breakfast and fashion show Friday from 9-11am and tickets are only $10, while Sullivan's Steakhouse is holding a lunch on Saturday from 11am-1pm for $15. Tickets are selling fast so call Catch 35 (630.717.3500) and Sullivan's (630.305.0230) today to enjoy the fun lunch, giveaways and fashion shows.

You know I'll be there,

See you!

Juliana

Wednesday, September 16, 2009

Sign of the Apocalypse

My dear fashionistas the true sign of the apocalypse is here, it arrived Tuesday September 15th in New York. It's the week we've all been waiting for, to see the fantastic new trends for fall and this year Snuggie wanted a part of it.

Oh I'm not kidding. Yes that Snuggie.

To establish themselves as trend forward they showcased their new cozy-licious colors such as Pepto Pink, for the couch potatoes post Thanksgiving dinner. Now to include all members of the family they also had their Shih-Tzu strut down the run way to prove that now fido can be cozy warm while taking their walks.

To be true, I write this with a smile on my face because I'm currently writing this in my Cabin Cozy (http://www.sahalie.com/cabincozy), and I need to admit I love the snuggie. Once the dog style hits the Walgreen's shelves you know my little wiener dog Audrey will be wagging her tail in cozy happiness.

Warm and toasty,

J

Sunday, September 13, 2009

Every Girls Dream

While in Seattle my mom and I did a bit of shopping, and stopped into the Mecca that is Barneys. During our brief shopping trip at the home of Simon Doonan I discovered my dream shoe: Christian Louboutin's Ron Ron shoe in Oxblood. I don't think I've seen a shoe quite so beautiful, down to the lipstick red sole this shoe is made with the highest attention to detail. Holding this piece of joy made my heart race, and I'm only $595 away from happiness.

Crossing my fingers for more work hours!
J

Friday, September 4, 2009

Seattle Style



Well fashionistas tomorrow I am off to the land of wellies and polar fleece. While I can't wait to pull on my forest green Hunter Rain Boots, I'm a bit nervous I'll fall into the fashion void that is Seattle. Will I come back wearing socks with flip flops? I hope not.

I do love packing for vacation, although with all these sweaters I can barely lift my suitcase down the stairs, maybe this just means I need to do some more strength building.

Anyway, while searching the Internet for Seattle Appropriate fashion I found this absolutely adorable blog called happycavalier.com and just had to share it. They have all things Chic in Seattle, but they also showcase other destinations. I love the umbrellas on one of the more recent posts.
Well I have a bunch more suitcase editing to follow through with, I have that 50 pound weight limit daunting me, but I want to know all the place you suggest I stop at in Seattle!

Any recommendations?
J

Thursday, August 20, 2009

One of a Kind

While I may be a bit biased because this jewelry designer is one of my all time favorite teachers, Alley Maranto has started selling her gorgeous unique jewelry on http://tinyurl.com/lejmrc. Using found materials and high quality gems and stones each piece is uniquely made by Alley and protected by dipping her items in resin for long lasting beauty. Her relic rings are sold in gallery's all over and have even been seen on hilarious TV host Chelsea Handler. Now you can have a piece of these gorgeous designs buy finding AlleyMaranto on Etsy, she is showing all of her relic rings buy my personal favorites are her Peruvian opal rings and earrings.

Shop these items before they're gone!
-Juliana

Sunday, August 16, 2009

It's a Mad World

Yes it is that time of year again, pour yourself a gin fizz and park in front of the TV tonight- Mad Men season 3 is starting tonight! Advancing a few years in the future the fashions are going to be spectacular and Joan, pictured above, will be as fantastic as ever and Betty is said to have upped her fashion game. I can't wait to blog about the vintage trends this show will kick off and the fantastic plot twists this show was known for. Showing at 9pm tonight on AMC this show is a must watch, if not for the brilliant story lines at least watch it for the amazing costuming- it will soon become your favorite weekly program.

Friday, August 7, 2009

The Perfect Gift



In my circle of friends and family I pride myself in being one of the best gift givers. While it all may be in my head, I do believe that the secret to giving great gifts is searching for that unusual little something. As many of you don't have time to search the Internet for every individual gift I am here to help, I recently discovered this amazing website this is auto.com that has everything to interesting jewelery to candles and bedding. I suggest you look at their Soap Rocks, which are pictured above, they are extra mild soap shaped into realistic geological stones!
Still undecided on what to give? I suggest you snag one of their striped billfold wallets and stick one of their gift cards in it, that way they do the deciding for you.

Happy Shopping!
Juliana

Friday, July 24, 2009

A Scent to Remember

It's a good time to be a perfume this days, Issey just created his "A Scent" fragrance, J.Lo is advertising her new version of Glow "Now influenced by motherhood"(whatever that means), and Viktor Rolf is adding a new scent to their collection. Always ones to jump on a trend bandwagon Revlon- wait hold on, Revlon?- yes Revlon has come up with scented nail polish. Oh yes, I'm quite serious the scents including Coconut Crush, Mad about Mango, Pretty in Papaya, Raspberry Rapture, Passionate Fruit, No So-Blue-berry and Sublime Strawberry. Cosmopolitan claims the $4.79 polish is "subtly sweet" and will last for a few days.

I'll be honest with you, for some reason anything other than your basic glossy polish gives me the creeps. OPIs new matte collection is definitely not one I'll be brushing on my nails, especially since you can't wear lotion while wearing it, and this scented polish is not my thing either.

I'm interested in hearing what you all think though.
Keep me posted,
Juliana

Friday, July 17, 2009

New Fashion Icon



With my new bangs I have been searching for different inspiration, and now currently obsess over the style of Zooey Deschanel. Looking through past issues of my beloved Domino Magazine (how I miss it) I stumbled upon a segment of Zooey Deschanel and her home in the February 2009 issue. I love her euro-preppy-chic outfits and the color combinations are just fantastic. I'm a big fan of this yellow and navy dress- note to self purchase navy tights in the fall- as well as the white cotton dress she wears with a red belt and red tights.
For more from this photo shoot you can look at the discover interior design.com blog, since Conde Nast closed down Domino's website, or check out the February 2009 copy at your local library.

Saturday, July 4, 2009

Beat the Heat


Working upstairs our boutique gets so hot in the summer, so I need to wear simple easy dresses to stay cool. I'm not a fan of over air conditioning (contrary to 99% of Americans) so breezy dresses like this are great for dealing with the summer heat. Near the end of the day my shoe broke and I had to walk around the shop barefoot, at least it went with this bohemian style!
And my style tip this post is show off your legs this summer! With what little summer us in the Midwest have been having its time to show ourselves off, tastefully ;)

Sunday, June 28, 2009

Summer Fresh






In the summer I love feeling light and airy especially when it's so hot, so this dress (which i actually wore to my graduation) is perfect. When summer dress shopping look for light cottons and linen. Yes ok linen wrinkles get over it, it looks great in a relaxed summer sort of way, its stress free. Also look for interesting prints and bold color combined with white white such as this green and white or perhaps this coral number from jcrew.com.

Happy Summer!


Love at First Sight

As soon as I saw this I called my mom and said, "You know that feel you get when you see a new Longchamp your in love with?" and she new exactly what I meant. We just got this cape in a Twist the other day and I am in LOVE! I gasped when I saw it.

Thats when you know you need it in your closet, rationality aside, if you find a garment that makes your heart melt it becomes a need and not a want.

If you love what you buy, you will wear it all the time.

Saturday, June 27, 2009

Fear No Color



In this heat the last thing i want to wear are pants or jeans of anytype so i'm living in skirts and dresses right now. This combo i wore to work the other day and i'm feeling the contrasting color, the skirt and tank are from H&M. I'm wearing it with purple patent peep toes from Target, although you can't see them and turquoise flowerin earrings I got on sale at Banana Republic.
It's all about brights this summer especially bold combos, so i'm definetly living in color this season.
On another note, i've gotten sucked into the Twitter buzz and you can read my tweets at www.twitter.com/thatshopgirl sorry for the extended abscence, but it was finals and now im back in business!

Saturday, May 2, 2009

Your Tailor: Your New Best Friend

Most jeans are made with a 33 inch inseam, causing a common dilemma among the population of jeans that are way to long. So what are your options, well you could just wear them as is causing a very passe ripped up appearance along the back hem. Or, you could try the 31 inch petite fit which is often to short and unless you are 5'2, don't fit quite right in the waist. Or the only option I would consider (if I was lucky enough to have jeans that were long enough) would be to discover the best tailor around and get them taken up.

Women make a big to do of the difficulty of hemming, but it's an investment in your closet which is an investment in yourself so it's worth it. Perfectly hemmed jeans are so much more flattering because you don't get the huge break at the ankle like you do with long jeans. Working in a denim boutique I have heard many many horror stories of jean ruining tailors, so ask around to find the best. Often boutiques have a tailor they suggest, for example in Naperville everyone recommends Ted on Main Street because he offers the best prices and the best quality. Websites like yelp.com also are a great way to find tailors because happy and unhappy clients can post their review (it's also a great way to find fun boutiques). Search to see what they think of the tailors "regular hem" and "tricky hem" which are the two most common, regular hem is when they simply cut and sew and the tricky hem is when they cut and save the original hem and sew it back on after they cut the jeans to your desired length. The picture above shows a regular hem since you can't see the rough edge that is on the original pair.
And don't stop at jeans, I recently found a dress on sale at the cutest boutique in Boston, poor little rich girl, but it was a large. At only $33 I figured it would be worth it to buy it and just get it taken in, and now it fits perfectly! Just a word of caution, if you will be hemming something you throw in the washer like jeans or a cotton summer dress wash them and dry them before you head to the tailor because they will shrink. I know so many people who have had jeans shrink in the wash after having them tailored, and when you invest in a good pair of jeans that's truly heartbreaking.
And don't let me hear you complaining about having to hem jeans, because as all us tall girls know you can always make jeans shorter but you can't make them longer!
Happy Tailoring!

-Juliana

Friday, April 24, 2009

Secret Fashion Tips of the Shop Girls

We all have those "Oh No!!" fashion moments, and here are a few tips to calm the crisis.

I LOVE facts like these and have many more to give periodically, have a tip you love? Email it to me at juliana.emme@gmail.com


"When you spill wax on your clothes and it wont pull off, lay the garment on the ironing board and put a scrap piece of fabric over the waxy area. Set your iron on the lowest possible setting and slowly rub it over, once its a bit warm remove the scrap fabric and try to pull it off"


"When tights rip or have a run in them and you don't have time to change, put a coat of clear nail polish over it and it won't run further."


"For the unfortunate event when you get gum in your hair, rub a little peanut butter on it before you reach for the scissors and it should come right out."


"If your shoes are leather and a bit snug, dab some rubbing alcohol on a cotton ball and rub that on the inside of the shoe. Then, where them around the house with some thick socks and they should fit like a glove."


"If the sales girl tells you the jeans will stretch, or if they have 2% or more elastin they will stretch so buy them a size smaller- you won't regret it."



"To have reach-your-eyebrow eyelashes heat your eyelash curler for a few seconds before you crimp and then hold on your lash for ten seconds. After, twirl on your mascara and do a quick extra squeeze before the mascara dries."



"When you break a heel of a shoe Gorilla Glue works wonders. It's what they use in construction and so it's meant to hold."

"Dipping a liner brush in water and dabbing it in black eyeshadow lasts longer than liner alone."

Friday, April 17, 2009

Prom Perfect


As spring approached so does the anxiety for "the most exciting night of your life" prom! Now, I put that in quotations because it is more exciting getting ready for prom that actually being at the dance. The DJ plays cheesy music, the food is a step above airplane edibles, and you end up sitting at a table with some you A. don't get along with or B. have never seen before in your life.

But that's ok! Because getting ready is the exciting part, dress shopping with your mom, finding the perfect shoes and jewelry, what girl doesn't love getting all dressed up? But the dress. Oh the difficulty of finding the dress. Having experienced prom not all that long ago (that is the photo of my prom group above) I have a few tips for being prom perfect.
My number one rule is buy a dress YOU love. Not that your moms loves or your best friend, but a dress you absolutely can't live without. Price tag doesn't matter, I bought my dress on sale at Betsy Johnson and one of the girls at my table look absolutely vintage Chanel yet had bought her dress and accessories for under $40. Your goal is not to have the most expensive dress, you could pay $1,000 for a potato sack, but to have the best fitting dress that you adore.
I know, easier said than done. The trick is to shop around. A lot. I can't even tell you how many shops my mom and I visited before I found this one. Visit smaller shops such as shopthedress.com or peachesboutique.com . Or, my adorably petite besty recently found an adorable retro number while vintage shopping, so if your lucky enough to be able to shop vintage (unfortunately not possible for us tall girls, sad face) then search vintage shops in your area! Try to avoid major department stores as well such as Macy's and Nordstrom because you run a much higher risk of having the same dress as someone else. My only exemption from that is if you buy a dress in a totally off the wall color or style. Want a shocking Schiaparelli pink dress? Great. Or maybe even one of Schiaparelli's lobster dresses? If that's your personality, run with it.
Now on your way to prom bring any items you may think you need. You or a friend probably will need it. A safety pin is a must, some bobby pins, lip gloss, false eyelash glue if you are wearing false lashes, and some feminine necessities. Trust me on that. Oh! and in regards to pictures, put one foot in front of the other, shoulders back, head tilted slightly down.
And last but not least, have fun, relax, while some may disagree this is not the most exciting night of your life(that comes later when you land your dream job, graduate college, ect.). It's fun, you get to bond with your friends while dressed glamorously, but it is not a life changing night. So just enjoy it, have a blast and some laughs and leave your baggage at the door. In all honesty I enjoyed graduation more than I did prom, but that's just me. Just enjoy yourself, forget any drama for the night and just have fun dancing the night away, you look fantastic.
I would love to see your fab dresses!
-Juliana

Friday, April 10, 2009

Fashionably Philanthropic

What is classier than donate to those less fortunate, that is why this week I have to send kudos to Naperville boutique, Twist. Owner Kelly Kirch is supporting Hesed House, a shelter, food pantry, and soup kitchen in Aurora, IL by asking for donations from her shoppers. The best part? You get a discount for you donate, and this recessionista thinks that’s a fantastic idea.
Known for their fantastic selection of denim and top-notch customer service Twist will be collecting gently used men’s and women’s denim and offering 20% off one item for every pair you bring in. Still holding on to those super faded jeans from years past? Bring them in and use your fashion for a good cause! And the more give the more you get, bring in three pairs of jeans get three items 20% off! Now that’s a great deal.

The discount is only offered when you bring in denim, as Kelly found out that’s what Hesed House needs the most but feel free to bring in any other tops as well. This fantastic denim exchange will be going on through the month of April and depending on how many jeans they receive possibly May as well.

To learn more you can visit Twist on Facebook under the name Twist Naperville or e-mail Kelly at twistboutique@hotmail.com. I can’t wait to go clean out my closet and see what I can bring.

Spread the good karma!
-Juliana

Friday, April 3, 2009

DIY: Blair Waldorf Style

Who was spotted glued to televisions Gossip Girl Monday night? No other than fashion blogger, Juliana. It looks to me as if someone was coveting Lily's Birkin bag.

I would love to say I only watch Gossip Girl for the fashion, but I admit I totally get sucked into the drama of it as well. As one of the most popular t.v. shows of the moment though, trends originate on this set and main character Blair Waldorf (played by Leighton Meester) is showcasing them all. We have Gossip Girl to thank for plaid coming back, pleated skirts, sweater vests and the height of school girl chic- the headband.

Blair Waldorf is know for her bold bands that have extra touches of bows, rhinestones, and my favorite, feathers. Coveting this major trend I googled high and low and finally found Jennifer Ouellette who is Blair's headband designer, yes she has a headband designer. To my shock, her hair accessories sell any where from $50-75 and this reccessionista just wont shell out that kind of cash for a simple accessory.

So what did I do? Headed to my nearest CVS and bought a set of three Conair brown and black head bands for $4 dollars, then I went to my local craft store and in their floral department found a bunch of feathers totalling $5. Once I was home I pulled out my hot glue gun (super glue would work as well) and went to work!

In the picture above I'm showing off the end result, adorable isn't it? And I now have three fantastic headbands for $9, which works out to $3 each! Now that is worth gossiping about. And if the fantastic price isn't enough, an added benefit is that you won't have to deal with the horror of someone wearing the same headband as you.

Now you don't have to do just feathers either, play around with some ribbon, bows, and jewels. The more the merrier, and from what I can tell this trend isn't going anywhere.

You know you love me,
XOXO,
Juliana

Friday, March 27, 2009

Product Review: John Frieda, Root Awakening

So, in case you didn't already know, I am hair obsessed. It's the finishing touch to every outfit and tells so much about someone through color, cut, even how shiny it is. This time of year as the end of the school year approaches finals are arriving and seniors are becoming stressed as college time approaches. You're stressed! I completely understand lately I've felt overloaded too and that shows through stress acne, torn cuticles, and damaged hair. Stressed out hair is dull, flat, and tends to break easily, what is a hair loving girl to do?

Well John Frieda has heard your cries and created a new product whose commercials drew me in like a moth to a flame. So, the other day I tried this new shampoo and conditioner which has a energizing eucalyptus scent that helps you wake up in the morning and I loved it! There are three options Health Infusing for normal hair, Nourishing Moisture for dry hair, and for us stressed girls Strength Restoring which helped heal my broken and split ends.

After just one use I was in love with this product, and the next day everyone commented on how healthy my hair looked. My hair was shiny, bouncy, and my color, which I haven’t had touched up since December, looked fresh from the salon. I'm sold.

But don't take my word for it, try it for yourself!
-Juliana

Saturday, March 21, 2009

Make up Mania


Fashion Trivia Fun Fact: During a time of economic struggle the only item to ever have an increase in sales is lipstick. Lipstick is an affordable way to play up an outfit without spending a lot of money, and during the war years of 1940-1946 women would buy a minimum amount of clothing and more make up and accessories.

Perhaps it's because my mom went to beauty school, is a maestro with a make up brush, and is a beauty product junky but I looove to play with make up. I suggest you head to Ulta, Sephora, or perhaps Target to find a cheap make up set with all the colors you can imagine. Like a kid in a candy store I am drawn to them. Unleash your inner artist and play around! Brands like Urban Decay and (my favorite) Wet 'n' Wild offer bold colored eye shadows, mascaras, and eyeliners. If you want to play up a more neutral look try animal friendly Two-Faced or the new, all natural, Almay pure blends for subtle colors.

To really make your features pop, play up your natural coloring by picking colors that flatter you. Your eyes are what people notice first so try using colors tailored to their color; usually that means the opposite of your natural color. Blue is across from orange on the color wheel, while I wouldn't suggest wearing straight orange, try a peach, coral, or rust color. Brown is a warm neutral and looks best with cool colors such as navy, turquoise, and ocean blue. Green eyes generally have a little bit of brown in them, and glow when next to a purple, maroon, or burgundy liner or shadow. Hazel, being a combination works with browns, blue and purples, as well as grey liners.

On a side note- an awards show make up tip is to wear grey liner because it makes your eyes look brighter as opposed to such a heavy black. And ladies- the raccoon look is not flattering.
If you need a little extra advice video blogger Lauren offers tips on youtube.com as well as on her website bylaurenluke.com. I say grab your girls together watch the tips and practice them on each other, trying make up tricks for the first time are usually easier done on someone else then trying them on yourself at first. Get some cheap products at your local grocery store or CVS like liners, shadows, and nail polish, as well as disposable brushes for hygiene reasons (sharing make up is a great way to share germs).

If you find you really enjoy playing with make up look up make up artists like Bobbi Brown or the late, great, most amazing make up artist ever Kevyn Aucoin. Who knows, it could be your dream career!
I'd love to hear some of your own tips!
-Juliana

Saturday, March 14, 2009

Trend Alert

As spring approaches, so does the warm weather. I know, we thought it would never come, we grit our teeth at the psychic ground hog but now it's time to celebrate! Soon we will enjoy the blooming flowers, the sun on our necks and the iced green tea, we just need a bit more patience.

But wait! What does this mean for our wardrobes? In this state of the economy what is a recessionista suppose to do? I bring good news- during a time of economic downturn the first thing to come to a halt is fashion. We have less money, we can't afford a plethora of new spring ensembles, therefore there aren't many new trends.

So as you are cleaning out your closets keep your gladiator sandals, white dresses, scarves and headbands! These trends are here to stay (at least for a while). Then what is new for spring? Color! and lots of it! Gorgeous apple greens, royal purples, bold turquoise, and bright pinks are being mixed with neutrals like white, black, navy, and brown. My colorful coworker and I are pictured above in some spring trends, turquoise shirt, nautical stripes, and bold combinations will be all the rage.

--Side note: Neutrals can and should be worn together, black, brown, navy, white and grey are neutrals and harmonize perfectly together. Don't listen to "fashion gurus" who claim otherwise--

Don't feel like spending cash like it's going out of style? You're not alone and businesses are aware of that. Big corporations and small are knocking off prices and holding sales to get rid of their left over merchandise. Some companies, such as J.Crew (popular for the Gossip Girl style) even offers 15% off your total purchase for students with their school ID. Next time you are out with your shopping buddies look around for the best deals. A great way to save money is buying trendy colors in classic styles and vice verse. Example- Button up shirts are a classic for every wardrobe, make it stylish but purchasing it in a bold orange or violet. Want the gladiator sandals that are so popular? Buy them in a classic brown and you can wear them even when the trend is out of style.

And as always, shopping in trend forward affordable stores such as H+M, Target, and Forever 21 are a great way to save on trend items.

Keeping you stylish!
Juliana

Wednesday, February 25, 2009

How To: Age Gracefully

While I could talk about fashion til the sun goes down, that's not the only thing this blog is about. I want to help you gain confidence and better your life and goes along with ageing gracefully.

One of the biggest issues you'll face is peer pressure, specifically with drugs, alcohol, tanning, and eating disorders. All your friends are doing it, they do it on Gossip Girl and 90210, it'll make you cool - yea, whatever, that's bologna. I don't drink, I don't smoke, I'm probably the biggest anti-drug advocate you'll find and I am more happy than my acquaintances that are heavily addicted. It's just not worth it. Really. Smoking and drinking ages you ten years, when in your in your young fun 20's you'll look like your in your ready-to-settle-down 30's!

It's also just not classy, smart, or confident! Yes, ok Audrey Hepburn smoked but she lived during a time when doctors actually endorsed smoking. Now we know the truth- it kills you. How classy are you if you go to a party and get falling down drunk? Not remembering what you did last night? Come on! That's not cool. Plus, if that doesn't turn you off enough binge drinking makes you gain weight faster than anything else and smoking gives you more wrinkles than an elephant. Regular exercise or healthy eating are not enough to counter act the effects of drinking. You could drink all the anti-oxidant filled tea and coffee you like, as my coffee-genius friend does in the photo above, but the side effects still exist.

When coming into your confident self, be strong! Say no to drugs! You are so much better and smarter than that. Your worth it. You are SO much better than that. If you say no to the pressure from others you will be the stronger one, be smarter than them!

Don't Succumb!
-Juliana

Get a Hobby!

Question: When at a party what makes one person more interesting than other?
Answer: What they do in their free time.


So how does one become the most interesting life of the party? Get a hobby!! I love to knit, dance, and exercise and through these activities I not only meet people but it allows me to relate with people I've just met. My mom has a green thumb and loves to be out in her garden, while her BFF dyes gorgeous silk scarves in her free time. Everyone has something they love to do, and that's what makes you interesting! But how do you know what you're good at? Try lots of different activites! Not sure where to start? Here is an abbreviated list to start with:

-Arts and crafts: Painting, drawing, jewelery making, knitting (as my talented friend and fellow knitter is in the picture above), or scrap booking.
-Cook: Try new recipes, bake, or cake decorating
-Writing: Journal, write a book, or start a blog!
-Exercise: Hit the gym, run, play a team sport, walk your dog, dance, or try yoga.
-Outdoors fun: Garden, camp, hike, or get a group to play frisbee.
-Philanthropy: Clean up local parks, help at soup kitchens, or donate your time at a YMCA.

These are my favorite, but everyone is different! The website notsoboringlife.com has a great list to get started from. Are you a very social person? Get some friends together and do these together, or take a class at a dance studio and meet some new friends. More of a homebody? Me too. Try an individualized hobby such as photography, better yet take a class to force yourself to get out and meet new people! Community colleges offer beginning foreign language classes, that way you can meet new people who are in the same boat as you and you can hang out and study together!

Yes, I love to knit, I knit on the subway on my way to class, in between classes, at lunch and yes my friends due tease me about it. But, it's a great conversation starter! I just laugh with everyone else, yes ok I know it's a grandmotherly hobby but my scarves look cooler than everyone else's. The key to confidence is to not care what other people think of you, so what some not-so-cool kids may tease you for your hobby? They are just jealous they aren't as talented, therefore their opinion doesn't matter. Your true friends will love that you have an interesting talent and appreciate you for it, they may even share your passion! So get out there and learn something new!

Until next week!
-Juliana

Friday, February 20, 2009

Now Accepting Donations

If your closet looks anything like mine, pictured above, you have no room for your new spring wardrobe. What's a fashionista to do? Donate!!!!

I know, I know, I probably sounds like your mother, "Go clean your room!", but it doesn't have to be boring! Put on a fun play list and make a fashion show out of it. Try on items you haven't worn in a while and if you don't love it donate it! Go through every shelf, hanger, and drawer and get rid of anything you won't wear or is ripped, worn out, ill-fitting. Don't limit it to just clothing either, go through old jewelery too! Clear the clutter of old clothes to make room for your new items, spring is almost here!

My personal rule, is if you haven't worn it in 6 months you won't wear it again, so give it away to a charity like Goodwill, Salvation Army, or any other local donation center. No local charity center? Have a swap party with friends! Have all your friends weed out their wardrobe, put on a girly movie (I suggest Pretty in Pink, or Devil Wears Prada), make some girly snacks (recipegirl.com has some fun ones) and swap clothes! One persons trash is another persons treasure! As the weather warms up, get your BFFs together and host a garage sale and use the profit to go out to dinner or the movies together! Bring a stereo outside, pour some cool (non-alcoholic) drinks and wait for the customers! Just make sure you wash the clothes and hang them up for easier shopping.

Feeling extra generous? Get a group together and go to a local homeless shelter, soup kitchen, or park clean-up and donate your time to making this world a better place. Doing something for someone else is the key to confidence, so pass on the love!

Isn't it fun to be fashionably philanthropic?
Juliana

Friday, February 13, 2009

Investment Pieces

Now, if you are senior in high school or older my previous post does not apply to you. If you are interviewing for colleges, going to college, or job searching it is crucial to make a great lasting impression. And how do you do that? Classic, timeless, high-quality investment pieces.

It sounds cheesy but you have to make an investment in yourself, going to a job interview in a hot pink leopard print t-shirt and jeans will not get you the job. Although the other side is false as well, going in wearing an ill-fitting suit will make you look boring and conservative. It's important to wear items that are styled perfectly for you and where your going in life.

You hear it over an over again: "Dress for Success" but it's true! You have to dress for the job you want, so how do you look smart, confident, and motivated? Investment pieces. Now every style guru has their list of wardrobe staples, and while I think there are items everyone needs each list should be tailored to yourself. Working in an office requires more work apparel such as blouses, suit pants, and business appropriate dress. While shop girls need perfect fitting jeans, versatile tops, and interesting jewelery.

Still a bit lost? Here is my list on what every girl needs:
1. The perfect pair of jeans
-If they fit like a glove buy two and have one hemmed for flats, the other for heels.
2. The little black dress
-Yes I know, as Audrey Hepburn's BIGGEST fan I am a bit biased, but trust me you get great mileage out of it.
3. The little white dress
-The spring/summer version of the little black dress. Wear it with a colorful cardigan for chilly nights.
4. The Classic Black Cardigan
-Perfect for spring/summer nights or with a pashmina in the winter.
5. The Pashmina Scarf
-Buy it in your favorite color to wear with your cardi, white dress, and black dress.
6. The Smashing Coat
-Its a coat, you have to wear it my not make fantastic? Spring/fall coats tend to be the most fun, such as the modeled by my fashion forward friend in the photo above. This fantastic coat can be found at Twist Boutique in Naperville, IL.
7. The Black Pants
-Perfect for job/college interviews when paired with a fun blouse.
8. The Statement Jewelery
-Whether your a necklace, ring, bracelet, earring or watch girl have a fantastic piece of jewelery to dress up an outfit.
9. The Classic Black Skirt
-Pencil skirts are my favorite, but wear what flatters your body. A-line skirts get the most mileage because it goes with everything.
10. The Black High Heels
-Round toe, pointed toe, square toe, 1" to 5" (the 6" inch heel is a myth), everyone needs black shoes.

Of course, everyone has different needs buy more black pants if you work in an office or jeans if you have a casual job, but these are staples.

My last bit of advice: Don't be afraid to spend money on investment pieces.
You will save more money if you buy high quality items that last forever as opposed to cheap items that fall apart within days. This are things you will have and wear forever so make sure they will last forever.

You are what you wear!
-Juliana

Sunday, February 1, 2009

Cheap, It's the New Expensive


Even though I work at a boutique that sells $150 jeans, I am a firm believer that when you are young and in your experimental fashion days you do not need expensive items. In fact, when you shop at moderately priced shops there are a greater selection of fun items. Now, as you get older and start buying more classic items it makes the difference to invest in high quality items because they last, but that is for a later blog. When you are young and shopping the trends its not worth spending your whole pay check (or your parents) on something that will be out next month. As an example, I searched high and low for the brown boots that are so in this season, and where did I find my perfect pair? Target, $24. Yup, that's right. And they are adorable, plus I can walk in the snow and not have to worry about ruining them!


My favorite example happened this holiday season, when I fell in love with a maroon and white striped dress from H&M. I wore it to my families holiday party where it brought in the compliments and it was my secret that it only cost $35! To my surprise though, and this is the best part, the next week I saw a picture of the fantastic Michelle Obama wearing the exact same dress to a social event! I compared our matching dress above, exactly the same, and both adorable. I am a huge fan of Mrs. Obama, she's a smart, confident woman but she is also extremely chic. She can mix high-end fashion classics with more affordable trend items from locations like J.Crew, White HouseBlack Market and H&M. Through her timeless style she shows the American public that you can wear more affordable items and look better than some celebrities on the red carpet!


Fashion is inspired by high-end designers, but trend forward chains like Forever 21, Urban Outfitters, and H&M use these inspirations to provide affordable options. At this age there is no need to buy expensive items, your still developing your style! What you consider in one day is out the next, so have fun with more affordable alternatives.

Happy saving!
-Juliana

Thursday, January 29, 2009

"What- So You Want Everyone To Be Different?"

Yes, someone actually did ask me, "What so you want everyone to be different?" and they were quite surprised when my answer was simply, "yes, I would." How boring life would be if we were all the same! There would be no creativity, no inspiration, and no happiness! I mean, we all have that friend we adore for their unexpected style; my favorite fashion rebel is pictured on the left and will remain nameless to protect the fantastic. What is the difference between this brave soul and the rest of us?

CONFIDENCE!

Yet at simple as that sounds, that ten letter word is terrifying is it not? Tim Gunn, Stacy London, and Clinton Kelly will all tell you that proper undergarments are the ultimate foundations to great style- but as much as I worship these style gurus I beg to differ. You simply cannot have fun with fashion and find your personal style without confidence! Take my fantastic model pictured above, you can’t pair azure blue, with lime green, and hot pink unless you are confident and happy with who you are.
It's not easy to find confidence in yourself either, I'm well aware of that- I was just like you remember? It starts from the inside, cheesy I know, but only you can change yourself. At the boutique I work at I have heard hundreds of girls doubting themselves in certain outfits because, well they could never wear that to school. My reaction is always, why can't you wear that to school? You look adorable! It just takes confidence to be able to ignore what other people think of you.
I mean honestly, think of when the mean girls talk about you. They only are whispering about you because they are jealous. I know you hear that all the time but take it from me, I have been through all that before, they are simply jealous that they lack the confidence you glow with. So just ignore them, they are just jealous, and enjoy the clothing that makes you happy!

So that leads me to my challenge for you: Start doing things that make you feel confident!

Like I said, it won't be easy! so here are a few tips,
-Take a deep breath when you wake up and think of just one little thing you are excited for that day, it could be as simple as wanting to pet your dog, just something you look forward to.
-As you get ready in the morning flash yourself a big cheesy smile in the morning to make yourself laugh
-Listen to happy music whenever you can, in the car, walking to school, on the computer
-Wear something that makes you happy, like your favorite color or a special piece of jewelry.
-Surround yourself with people who make you laugh, laughter brings happiness and happiness brings confidence.

And don't be afraid to break the norm! The greater the risks you take, the bigger the rewards you'll get, so live a little! You can't get away with certain styles when you are older so take advantage of your age!
You never know, you may even start the next trend!
-Juliana

Friday, January 16, 2009

One in a Million

Hi, I'm Juliana!
I've started this Blog for all the elementary, junior high, and high school girls out there to give them a start building their fashion confidence because I've been there, and it stinks. I know you can't do this alone though, so this is for the moms too, I'll have articles with advice for women of all ages.
In 2003 I started at a public middle school, and after wearing a uniform for many years I was quite at a loss at how to dress and turned to the comfort of jeans, t-shirt, and sweat shirts throughout seventh grade. At the start of eighth grade though, I started to have some fun with fashion, and I must admit I did wear some crazy ensembles. One of my best I must say was sporting mid-wash flare jeans, with an orange diagonal striped spaghetti strap A-line dress, and my dads white button up blouse tied at the waist. Oh yes, I wore those together. And to think, I was the columnist for my junior highs fashion column. Ha!
So that leads me to my next subject: my credentials. What right do I have to give you, the young women of America, fashion advice? Well, fashion is my life. Summer before my sophomore year the most wonderful woman, Wendy Maves, allowed this 16 year old girl to be a sales girl at her boutique. I loved it. Because of Wendy I am now going to the Illinois Institute of Art in Chicago for fashion marketing and management and work at yet another fashion boutique. I have dabbled in sewing, styling, and sewing but my number one credential is that I've been where you are. I dressed like everyone else, i made my way though middle school hoping to blend into everyone else. And i know it's not fun. Creative girls often try to break the mold, and they get made fun of. Girls are so cruel sometimes. And that's where i come in, I want to help you become who you are meant to be.
So, that's that. I'm Juliana and I'll be writing this fashion advice blog. I can't claim all the credit, my wonderful mom was the one to come up with the idea of writing a blog. You may not believe it, but your mom knows a lot more than you give her credit for.
Anyway, I hope you enjoy my blog, I enjoy writing. Feel free to email me any questions as well, I would love to answer them, my email is juliana.emme@gmail.com.

Don't worry, junior high doesn't last forever.
-Juliana